In the previous two parts of the book, we began to unpack the mind of the innovator to try to understand some of the core thinking processes involved in creativity and innovation. Now that we have opened up this mysterious “black box” and begun discover how it works, and we have identified the four main perspectives that seem to be common to creative breakthroughs, it’s time we considered some contemporary examples of these four perceptual lenses in action.
THE 4 LENSES OFINNOVATION
On the following pages, we will look through each lens in turn, first digging deeper into the principles behind it, and then reviewing some cases that illustrate how others have successfully used this particular lens to make innovation happen.
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