11 Choose the Technology to Scale
Few Membership Economy startups have been as successful as online personal style company Stitch Fix. It launched in 2011, shipping boxes of hand-selected apparel to subscribers. Stitch Fix went public just six years later, in 2017, and was soon valued at $1.6 billion. As of February 2020, the company is valued at $2.4 billion. Subscribers like the clothes, and they usually fit. The company’s success is attributed to personalized curation and customer perception that the clothes were picked just for them. But curation is only the tip of the iceberg. The accuracy and consistency of the Stitch Fix experience is remarkable. The company manages huge inventory, offers unprecedented personalization, and shipments ...
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