The Food and Beverage Magazine Guide to Restaurant Success

1Recipe for Success

I can feel your excitement through these pages as you begin to read, anxious to open that restaurant. You are ready for the next steps—picking a location, deciding on the menu, and preparing to jump feet first into this great adventure.

The very first step is … searching your soul, brainstorming, and really delving into your psyche to determine if you really want to open a restaurant and be in the hospitality industry.

I will take you step-by-step through the process to determine if you should pursue this venture. I have met people who were born to be in the food and beverage industry. Others tried and realized this is not their path to happiness.

I have friends who tell me that they just want to prepare meat by smoking it all day. They tell me how they love brining it and cooking it; to them, this is art. They delight in making the perfect burnt ends and unbelievable bark. Others want to create vegan options like carrots that taste like hotdogs. That is their passion. I know others with the same inspiration, drive, and single-minded purpose when it comes to food and beverage.

Together, let's discover if you are one of those people who yearn to be of service to others and should open a restaurant, or someone who should go in a different direction.

Soul Searching: Is Food and Beverage Part of Your DNA?

You are on your career path, and there is a yearning desire that won't go away. You feel that you are not following your destiny: something is missing, ...