Book description
Photographer Dale Benfield started The Five-Minute Fix as a way to share his photography and business knowledge with a growing base of subscribers to his business, Benfield Photography. It has evolved into an unparalleled collection of tips, tricks, and advice for beginning through early-professional photographers, covering topics ranging from shooting to pricing to marketing. For the first time, you can find it all in one beautiful full-color book: everything from attaining shallow depth of field to responding to people who steal your images… driving more Facebook traffic to dressing for your next wedding-day assignment. Benfield's friendly, bite-size, easy-to-use tips can help any working photographer create better images and happier clients -- and earn a lot more money, too!
Table of contents
- Title Page
- Copyright Page
- Dedication Page
- Contents
- A Little Thanks...
- Introduction
-
Section I: Photography Tips
-
One. Camera Settings
- 1 Blurry Backgrounds and Shallow Depth of Field
- 2 Two More Ways to Attain Shallow Depth of Field
- 3 Focusing Modes: Still Subjects
- 4 Focusing Modes: Moving Subjects
- 5 Ghosting (Dragging the Shutter)
- 6 How to Get Straight Vertical Lines
- 7 Adjust Image Size In-Camera
- 8 Spinning Motion
- 9 Minimum Focusing Distance
- 10 Preset Your Camera to Capture Moments
- 11 Macro Photography Without a Macro Lens
- 12 Color Temperature and Custom White Balance
- 13 Shooting in RAW
- 14 Shooting Group Shots at Receptions
- 15 Tilt-Shift Lenses: Fad or Fancy?
- 16 Underexpose the Flash to Protect Skin Tones
- 17 Exposure Compensation: When to Go Over and Under
- 18 Understand Infinity Focus
- 19 Use Shade White Balance in the Sun
- 20 What a Difference a Lens Makes
-
Two. Lighting
- 21 Bounce It Off the Wall
- 22 Catching Streaky Light
- 23 Devil Eyes: Three Ways to Fix Red Eyes
- 24 Diffuse Flash
- 25 Grab a Video Light
- 26 Eliminate Bright Areas
- 27 Get Your Subject in the Perfect Light
- 28 How to Look at Light: Backlight
- 29 How to Look at Light: Sidelight
- 30 How to Look at Light: Overhead Light
- 31 How to Look at Light: Front Light
- 32 How to Look at Light: Lighting Ratios
- 33 Use North Light
- 34 Reflect Color
- 35 Use Natural Reflectors
- 36 Using “Blue Light” and White Balance
- 37 Using Creative Lighting Sources
- 38 Off-Camera Flash Tips
-
Three. Composition
- 39 Change Your Angle
- 40 Use the Foreground/Background Technique
- 41 Use the Rule of Thirds
- 42 Use Objects to Frame Your Subject
- 43 Look to Layer Objects
- 44 Make Subjects Pop
- 45 Match Pretty with Ugly
- 46 Shoot Patterns to Add Spice
- 47 Shoot Vertical
- 48 Kid Level for Kid Pics
- 49 Simple Is Beautiful
- 50 Avoid Overuse of the Tilted Camera
- 51 Use a Size Contrast for Drama
- 52 Use Leading Lines to Draw the Eye
- 53 Addition Not Distraction
- Four. Posing
-
Five. Shooting
- 65 Accentuate the Positive
- 66 Action and Reaction
- 67 Anticipate the Action
- 68 Be Picky About Focus
- 69 Create a Consistent Wedding Feel
- 70 Dare to Be Different
- 71 Day After: Take Risks
- 72 Don’t Let the Wind Stop You
- 73 Don’t Be Afraid to Ask
- 74 Educate Your Clients
- 75 Eliminate Objects with Your Feet
- 76 Find the Ending Shot
- 77 Get Close for the Best Shots
- 78 The Perfect Veil Shot
- 79 Have Your Picture Taken!
- 80 It’s Okay to Forget the Groom
- 81 Keep Shooting and Be Sneaky
- 82 Let Kids Be Kids
- 83 Location Isn’t Everything
- 84 Look Behind You
- 85 Wind Up the Wind
- 86 Make Clients Feel Relaxed
- 87 Moment Conquers All
- 88 New Twists on Old Classics
- 89 Overshoot: Especially with Children
- 90 Safety Shots: Photographer as Record Keeper
- 91 Tips for the Second Shooter
- 92 Second Shooting for Fun
- 93 See in Black and White
- 94 Be Prepared for Better Dress Shots
- 95 Shooting Cop/Funny Cop
- 96 Start Early, Shoot Often
- 97 Start the Photograph Without the Camera
- 98 Think Outside the Studio
- 99 Three Shots to Get at Every Shoot
- 100 Develop Your Own Style
-
Six. Post-Production
- 101 Image Finder Software
- 102 The Risks of Deleting Photos in the Camera
- 103 Don’t Be Destructive in Photoshop
- 104 Use Photoshop for Diffuse Glow
- 105 Warm Up Your Images
- 106 Saving for Web Viewing
- 107 Sharpen Your Images
- 108 Adobe Bridge Time Savers
- 109 Edit Phone Pics with Snapseed
- 110 Use Custom Actions to Prep Images for Blogging
- 111 Use Eyes to Help Design
- 112 Use Layer Masks to Perfect Your Image
- 113 Use InDesign for Album Design
- 114 Dominant Elements Are a Must
-
One. Camera Settings
-
Section II: Business Tips
-
Seven. Infrastructure and General Practices
- 115 Have a Backup Plan
- 116 Use a Quality Lab
- 117 Second-Shooter Agreements
- 118 Be Yourself
- 119 Be Insured
- 120 Be Prepared with Backups
- 121 Delegate Responsibilities
- 122 Write Down Your Goals
- 123 Getting Jobs Second Shooting
- 124 Save Time for Yourself
- 125 Specialize and Customize
- 126 Balance Family and Work
- 127 Keep Them Coming Back
- 128 Stack Travel
- 129 Set a Wedding Agenda in Advance
- 130 Three Reasons to Attend Conferences
- 131 Don’t Be Lazy
- 132 Try Before You Buy
- 133 Two Things to Consider in Decision-Making
- 134 What to Wear for Weddings
- 135 Help! Somebody Copied My Work
- 136 A Little Paranoid Is Good
- 137 Own Your Own ZIP Code
- Eight. Workflow
-
Nine. Marketing
- 144 Be Searchable
- 145 Use Adobe Muse to Design Websites
- 146 It’s Okay to Be Sold Out
- 147 Be Transparent
- 148 Get Featured in Magazines and Blogs
- 149 Extend Your Market
- 150 Put Your Logo on Images
- 151 Giving Back Helps Your Business
- 152 I Get by with a Little Help from My Friends
- 153 Offer Custom Engagement Websites
- 154 Post Travel Notices
- 155 Should I Go to Bridal Fairs?
- 156 Be in a Bridal Fair Without Going
- 157 Running Polls
- 158 Keep Helping Each Other Out
- 159 Share the Love
- 160 Shoot Your Vendors
- 161 Have Vision
- 162 Increase Client Referrals
- 163 Wrap It Up Pretty
- 164 How Do I Find Clients in Other Markets?
-
Ten. Sales
- 165 Believe in Your Concept
- 166 Create a Loyalty Program
- 167 How to Keep Clients Coming Back
- 168 Figure Your Needs to Figure Your Prices
- 169 Beware: The Paradox of Choice
- 170 Charge a Price that Makes You Happy
- 171 Family Money Matters
- 172 How to Deal with Minimum Orders
- 173 More Products Means More Money
- 174 Brainstorm Multiple Income Streams
- 175 Tap Advertising Income
- 176 Hire Associate Photographers
- 177 Be Persuasive, Not Pushy
- 178 Perceived Value: Maximize Your Money
- 179 Am I Too Cheap?
- 180 Raising Prices: Face Your Fears
- 181 I Raised My Prices, Now What?
- 182 Sell Holiday Cards
- 183 Sell Files for Christmas Cards
- 184 What to Do When a Client Asks for a Deal
- 185 You Sell What You Show
- Eleven. Social Media
- Twelve. Read for Inspiration
-
Seven. Infrastructure and General Practices
- Index
Product information
- Title: The Five-Minute Fix: 200 Tips for Improving Your Photography and Growing Your Business
- Author(s):
- Release date: November 2015
- Publisher(s): Peachpit Press
- ISBN: 9780134289748
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