The Financial Times Guide to Strategy: How to Create and Deliver a Winning Strategy, Third Edition

Appendix . Notes

Part 2: The joy of Corporate Strategy

Note 1

Throughout Part Two, I use ‘product’ to mean ‘product and/or service’.

Note 2

See the entry on Porter in Part Three.

Note 3

See the entries on HAMEL and PRAHALAD in Part Three, and on CORE COMPETENCE in Part Four.

Note 4

Michel Robert (1993) Strategy Pure and Simple: How Winning CEOs Outthink Their Competition, McGraw Hill, New York.

Note 5

In speaking of ‘ecosystems’ I am following Peter Johnson. An ‘ecosystem’ is a business segment as defined in Part One, but ‘ecosystem’ captures the living, human and dynamic qualities much better than ‘segment’. The ecosystem is organic, comprising customers whose needs, views of the firm, and bargaining power vary from time to time and from place to place. ...