The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

5Social Network Marketing

“Facebook advertising doesn’t feel like advertising because it comes from your friends.”

—Tim Kendall, Director of Monetization at Facebook

Marketers need to be where their customers and potential customers are, and increasingly, this is on social networking sites. There are hundreds of millions of active users across sites like Facebook, Hi5, and MySpace. 2.6 billion minutes are spent on Facebook each day. Social networking is a rapidly growing global phenomenon sweeping across every continent. According to Alexa, two social networking sites (Facebook and MySpace) are among the top-five trafficked sites in the United States, and four social networking sites (Facebook, MySpace, QQ, and Hi5) are among the top-twenty ...