Epilogue
MANIFESTO FOR THE CORPORATE IDEALIST
- What is good for society is good for my company.
- “Responsible business” should be redundant.
- Sharing the stories of the people and communities my company affects is part of my job.
- Evangelizing to my colleagues is not helpful. Figuring out how my work supports theirs is.
- The “business case” is important. So is morality.
- Leadership transitions and financial downturns are irrelevant if I’ve truly embedded my work.
- All human rights are relevant to my company.
- If consultation and collaboration aren’t both frustrating and worthwhile, I’m not doing it right.
- Transformational change is needed. Incremental ...
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