Epilogue

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MANIFESTO FOR THE CORPORATE IDEALIST

  1. What is good for society is good for my company.
  2. “Responsible business” should be redundant.
  3. Sharing the stories of the people and communities my company affects is part of my job.
  4. Evangelizing to my colleagues is not helpful. Figuring out how my work supports theirs is.
  5. The “business case” is important. So is morality.
  6. Leadership transitions and financial downturns are irrelevant if I’ve truly embedded my work.
  7. All human rights are relevant to my company.
  8. If consultation and collaboration aren’t both frustrating and worthwhile, I’m not doing it right.
  9. Transformational change is needed. Incremental ...

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