CHAPTER SIXSTRATEGIC FINANCIAL PLANNING
It is not enough for a firm to perform well in the current quarter. The firm always must be looking ahead. It must engage in long-range planning as well as operate effectively in the present. This is especially true as markets become increasingly international in scope and the economies of the world become increasingly interlinked. As a consequence, more variables affect the national economy and industries within it. The resulting increased turbulence in the economic and political environments make it necessary for business firms to engage in long-range planning.
As mentioned in Chapter 1, corporate finance does not exist as an end in itself. Much like a computer is a tool that is used to complete an analysis ...
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