Book description
It’s time to take the fear and frustration out of social media. In today’s crowded marketplace, it’s harder than ever to rise above the noise and clutter. For millions of businesses, a savvy approach to social media is the secret to creating sustainable engagement with a profitable niche audience. Social media done right can build and strengthen your relationship with your customers, encourage brand loyalty, extend your influence, and expand your credibility.?
Table of contents
- Cover
- Title Page
- Copyright Page
- Dedication
- Acknowledgments
- Contents
- Section One: Setting the Course
- Section Two: Building a Foundation
- Section Three: Level Up Your Game
-
Section Four: Beyond the Basics
- Chapter Twelve: Why You Still Need a Website and a Newsletter
- Chapter Thirteen: Social Media, Branding, and Influence
- Chapter Fourteen: Go Global, Stay Local
- Chapter Fifteen: Social Media Tips and Tricks for Authors, Speakers, Event Planners, and Content Creators
- Chapter Sixteen: Not-for-Profit and Cause-Focused Grass Roots Social Media
- Chapter Seventeen: Time in a Bottle: Capturing History on Social Media
- Conclusion: Imagining the Future
- Resources: Cool Sites You Haven’t Heard Of
- Index
- About the Author
Product information
- Title: The Essential Social Media Marketing Handbook
- Author(s):
- Release date: May 2017
- Publisher(s): Career Press
- ISBN: 9781632650924
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