CHAPTER TEN
THE ESSENTIAL ADVANTAGE ROAD MAP
In this chapter, we lay out the road map for a capabilities-driven strategy initiative: the journey to essential advantage. Having come this far, we assume that you recognize the value of this approach, and that you already have an idea of your relative coherence, compared with competitors. Perhaps you have already taken the Coherence Test (table 3-1). In any case, you are ready to develop a more effective way to play and a capabilities system and draw them together with your critical products and services.
A handpicked team of core people should by now be dedicated to the strategy process, overseen by a team composed of most or all of the senior executives of your company. During the next several ...
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