PREFACE
THIS BOOK SUMMARIZES THE PRACTICAL IMPLICATIONS OF OUR accumulation of experience, research studies, and active teaching and working with business organizations attempting to deal with uncertainty and with entrepreneurs learning to launch and grow their businesses. MacMillan’s early interest in entrepreneurship stemmed from his experience as an entrepreneur, when he worked with John Foggitt to create a global travel business based on novel travel concepts. McGrath also spent time as an entrepreneur, creating first a political consulting business, then a prototype of what one might recognize as a Kinkos type of operation called Unworried Words. Neither venture proved sufficiently attractive to stick with for the long haul, although they ...
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