The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty

CHAPTER 13

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THE

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ENTREPRENEURIAL EDGE

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When Strategy is Discovery

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WE HAVE BOTH STARTED BUSINESSES. WE WERE BOTH TRAINED as strategists. In the ten years that we have worked together, we have seen the boundaries between entrepreneurship and strategy blur. This is because in today’s business environment, we no longer have the option of holding on to yesterday’s business model; we must create entrepreneurial organizations that continuously come up with new models. An organization incapable of constant innovation and change will in short order lose its franchise and be acquired at best, dispersed at worst. Managers who seek to act strategically have no choice but to embrace the entrepreneurial ...