CHAPTER 12
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THE MOST
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IMPORTANT JOB
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Entrepreneurial Leadership
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YOUR MOST IMPORTANT JOB AS AN ENTREPRENEURIAL LEADER is not to find new opportunities or to identify the critical competitive insights. Your task is to create an organization that does these things for you as a matter of course. You will have succeeded when everyone in the organization takes it for granted that business success is about a continual search for new opportunities and a continual letting go of less productive activities. You will have succeeded when everyone feels that he or she has not only the right but the obligation to seek out new opportunities and to make them happen. You will have succeeded when the ...
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