CHAPTER 9
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SELECTING
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AND EXECUTING
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YOUR ENTRY STRATEGY
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YOU ENTER THIS CHAPTER HAVING BUILT A PORTFOLIO OF entrepreneurial opportunities. You have gone from identifying opportunities to screening them, to focusing in on those that are now incorporated in an attractive portfolio of projects that will build your competitive position. In this chapter, and in chapters 10 and 11, we take up the challenges of adaptive execution of your ideas.
Adaptive execution involves three main activities. First is deciding on an entry strategy. This will depend in large part on what you anticipate competitive response will be. We will spend considerable time in this chapter demonstrating how to anticipate ...
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