CHAPTER 7
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SELECTING YOUR
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COMPETITIVE
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TERRAIN
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UP TO THIS CHAPTER, WE HAVE DISCUSSED HOW TO IDENTIFY new opportunities: opportunities for redesigning products and services, redifferentiating for customers, resegmenting existing markets, restructuring markets, and creating world-class new competences. By now, with luck, you have a well-stocked opportunity register. That’s the good news. The bad news is that no matter how attractive the ideas look now, the chances are that you can’t successfully pursue every opportunity that you have come up with. In fact, you will probably fail if you try to pursue too many. Your team will become bogged down. Furthermore, if you try to do too many new ...
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