The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty

CHAPTER 6

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BUILDING

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BREAKTHROUGH

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COMPETENCES

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SO FAR, WE HAVE DISCUSSED SEVERAL WAYS IN WHICH YOU CAN build a robust stock of potential opportunities in your opportunity register. We have shown how you can use product and service redesign, redifferentiation by honing in on customers’ behavioral context by quizzing, resegmenting customers using attribute mapping, and reconfiguring whole markets by breaking barriers. This chapter is the last that focuses on identifying new opportunities.

We will focus on entrepreneurial opportunities you can create by deliberately reconfiguring your company’s competences—the combination of skills, assets, and systems you use to compete—to change the ...