The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty

CHAPTER 2

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FRAMING

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THE

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CHALLENGE

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YOUR FIRST OBJECTIVE IN CREATING AN ENTREPRENEURIAL mindset is to make sure that you have clearly established what your business needs to do to make the effort worthwhile. You must create a mindset that pushes you and your team beyond mere incremental improvement to entrepreneurial actions that really make a difference. In other words, you should frame what you must do to create a genuine win for your organization in terms of growth in both profits and profitability. It may sound obvious, but stop right now and think about whether you and your co-workers are truly clear about which results from your efforts would make these efforts good investments ...