The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty

CHAPTER 1

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NEEDED

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An Entrepreneurial

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Mindset

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YOU CAN’T PICK UP A BUSINESS BOOK THESE DAYS WITHOUT reading about how dramatic increases in competitiveness and technological turbulence have introduced a pervasive sense of uncertainty to everyday managerial life. This is hardly news. What we hope will be new to you in this book is that uncertainty can be used to your benefit if you create and deploy an entrepreneurial mindset—a way of thinking about your business that captures the benefits of uncertainty. Once entrepreneurial thinking becomes second nature, you will be able to continuously identify uncertain yet highpotential business opportunities, and exploit these opportunities with ...