Contents
Chapter 2 Is This Option Right for You?
Chapter 3 Understanding the Norms of Uncertainty, Risk, and Relentless Change
Chapter 4 Key Entrepreneurial Skills and Competencies
Chapter 5 Stakeholder Management: Exceeding Expectations
Chapter 6 Understanding Key Financial Statements
Chapter 7 Your Strategy and Mission Statement
Chapter 9 Short- and Longer-Term Planning
Chapter 10 Marketing: Letting People Know You Are There
Chapter 11 The Importance of Social Media and Networking
Chapter 13 Understanding Resources
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