Account, profit and loss, 61–62
Accruals, 65
Action plan, 93
Appreciation, 66
Assets, 64, 141
Bad location, 20
Balance sheet, 64
Banks, 49
Being ethical, 41
Blog, 90
Brainstorm, 10
Branding, 95–96
Breakeven analysis, 61
Budgeting, 55–56
benefits of, 56–57
creation, 57
Business
angels, 142
budgeting and planning, 55–56
Caan, James (case study), 12–13
demand, 14
and entrepreneur, 2–4, 19–22
entrepreneurial lifestyle, 18–19
expenses, 122–123
failure, 20
and family, 19
financial statements, 54
foundation, 138–139
goals, 92
idea, 7
intellectual property, 16
knowing your numbers, 17–18
knowledge, 38
location, 15
market size, 13–14
network, 18
opportunities, 30
own, 9–10
PESTLE framework, 28–31
planning, 20
problems, 144–145
protections, 16–17 ...
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