Your Strategy and Mission Statement
A satisfied customer is the best business strategy of all
—Michael LeBoeuf
Business strategy can be defined as a set of decisions or a course of action that can assist an entrepreneur to achieve their specific business objectives. A business strategy is a set of moves and actions that a business can use to:
- Attract and retain customers.
- Successfully compete in their market.
- Maintain and strengthen performance.
- Achieve business objectives.
It outlines how this should be done to reach the desired goals. So, in essence, this is a framework that the entrepreneur can use to analyze and exploit potential opportunities, to deal with potential threats, to maximize strengths and resources, and to minimize ...
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