CHAPTER 6

Understanding Key Financial Statements

If you don’t know your own turnover that’s a pretty sad indictment of your business

—Claude Littner

When you are launching your own business and, thereafter, it is essential that you have a clear understanding of the finances.

Ultimately, we all set off on our entrepreneurial adventures with a view to earning a living, that is, to make a profit, Therefore, understanding the numbers, the key financial metrics is pivotal to achieving your desired outcomes.

In this chapter, we will be looking at all the main financial statements you will need to manage and understand.

It may be that this aspect is new to you, or perhaps, you and numbers have never aligned too well!!

However, the good news is that ...

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