Understanding the Norms of Uncertainty, Risk, and Relentless Change
Change will not come if we wait for some other person, or if we wait for some other time. We are the ones we’ve been waiting for. We are the change that we seek
—Barack Obama
Your business will be created in an environment of change, the (not-so-new) normal. Our working lives are underpinned by uncertainty, instability, and sometimes, volatility.
This means that the dynamics of your business will constantly change. Sometimes, the triggers for change will be from within your business (internal), sometimes from outside (the external environment). Maybe, change will be caused by a combination of internal and external factors.
Generally, the rate of change is increasing; ...
Get The Entrepreneurial Adventure now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
