You can’t sell anything if you can’t tell anything.
—Beth Comstock
Networking is the process of building and maintaining a mutually beneficial relationship with other business people as well as potential new customers and clients. While this allows you to tell other people about your business and hopefully win new clients, it is important to remember that it is equally about how you can help other your fellow business peers. The mutually beneficial aspect is all important; some opinions support the idea that giving is in fact a starting point in networking rather than what you can get. As with many things, it is about balance, but giving out the right impression is vital, and you want to give an impression ...
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