The Elements of Blogging

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Introduction

1 Anatomy of a Blog Post

2 Two Models: The Reporter Blogger vs. The Op-Ed Blogger

3 Getting Started

4 Writing as Rap

5 Striking up a Conversation

6 Why Headlines Matter

7 Beyond Words

8 Stories of Everyday Life

9 On the Road Again: The Travel Blog

10 Blogging about Politics and Journalism

11 I’ll Be Your Guide: Advice and Review Blogs

12 Building Your Blogging Brand

Glossary

Appendix A: Legal and Ethical Issues in Blogging

Appendix B: Two Bloggers and Their Work

Index

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The Elements of Blogging by Mark Leccese, Jerry Lanson

Contents

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