CHAPTER THIRTEEN

STEP 7 Connect the People to the Purpose

We flew to Atlanta to work with six people from a company that is trying to execute change and move into the future. When we work with companies, we try to introduce the basic concepts and tools from our work in positive organizational scholarship and the economics of higher purpose.

Often, we find the going tough because executives are suspicious of ideas that violate their conventional expectations. In Atlanta we had the opposite experience. The people immediately took in the ideas and extended them in creative ways. It was a joyful experience.

This willing reception came about because the people had previously lived through and benefited from a positive transformation. Their unconventional ...

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