6The Media, Sustainabilityand Learning
This chapter explores the role of the media – its power, potential and possibilities. The media is discussed in an attempt to outline an area that sustainability practitioners have yet to engage with fully. The chapter comprises sections on:
• Thinking about the media;
• Education for sustainable development – press and broadcasting;.
• Popular television and learning;
• Learning from public service broadcasting; and
• Advertising, marketing and culture jamming.
THINKING ABOUT THE MEDIA
It is hardly news that we live in a media-saturated, image-soaked and highly technological environment. This technology and media messaging arguably cultivates peculiar ways of thinking and acting, although it would ...
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