Create Multidisciplinary Content Teams
Abstract
Rule #4 makes the case for a multidisciplinary team to create your content. By multidisciplinary we mean different types of web professionals as well as people from many departments within the company who will have valuable insight into the process and the product. Finding the right people means having a carefully crafted mix of personality types and professional skills and managing them just as carefully.
Keywords
multidisciplinary teams; audience engagement; multidisciplinary approach
So far, we have covered a lot about the philosophy of how to think about content. You now understand the importance of branding so you know who you are and what you’re trying to say. We also broke down the building ...
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