CHAPTER 15Presenting Your Mockups (or Selling Your Vision to Everyone)
When you finish a design studio, you have just started the first 10% of your project. Your participants are exhausted, but happy with their progress. Paper, markers, tape, rulers, sticky notes, and more are scattered around a cluttered room. Your work, however, isjust beginning. You need to share your vision with everyone:
“Art is making something out of nothing and selling it.”
— Frank Zappa
- Product Team. These people will build, test, market, sell, and support your vision.
- Executives. These decision-makers provide you with time, money, and resources.
- Customers. These people buy, upgrade, upsell, cancel, call support, and more.
In this chapter, you will learn how to interact ...
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