CHAPTER 10Performing User and Design Research
Before your participants begin sketching their ideas, you should schedule time for user and design research. Both types of research help them to understand the context of the problem they need to solve. In my design studios, I schedule several days for participants to do research.
“If we knew what it was we were doing, it would not be called research, would it?”
— Albert Einstein
A brief description of each type of research appears below:
- User Research. This type of research focuses more on customers than technology. Some examples of user research include reviewing surveys, interviewing customers, ...
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