Contents at a Glance
Chapter 1: SEM and the Google Ecosystem
Chapter 3: Marketing with AdWords
Chapter 4: Getting Started with AdWords
Chapter 5: Local Advertising and Location Targeting
Chapter 7: Creating Ads and Landing Pages
Chapter 8: The Display Network
Chapter 9: Mobile Advertising with AdWords
Chapter 10: Account Management and Optimization
Chapter 11: Google Analytics and Actionable Data
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