Notes
Front Matter
1 Our choice of the term ‘mental tactics’ is influenced by the work of Alfred Korzybski, who has done trailblazing work in the field of general semantics. He is well-known for his assertion “the map is not the territory” (Korzybski, A. (1958) Science and Sanity: An Introduction to Non-Aristotelian Systems and General Semantics, p. 58. Institute of GS.)
2 Charlie Chaplin: Modern Times (1936), distributed by: United Artists (UA) https://en.wikipedia.org/wiki/Modern_Times_(film)]
3 Stiehm, Judith H. (2010) US Army War College: Military Education in a Democracy, Temple University Press.
Chapter Zero
4 Meng Zhu, Yang Yang, Hsee, Christopher K. (2018) ‘The Mere Urgency Effect’, Journal of Consumer Research. [Online] ...
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