The idea to write this book was in the back of my mind for four years. I kept seeing companies face the same challenges over and over again. These companies weren’t able to find much information online or in books. Most of the content was focused on technical topics like choosing tools or how to design visually appealing reports.
The human element of data was surprisingly missing. After all, all this data that companies are drowning in is to be used by people. So why wasn’t there more on how people use data or the challenges they face? My goal in this book is to help answer these questions.
You might assume that as a Data Strategist, I think data is the answer to every question. It might surprise you to know that I think companies ...
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