Ruben Ugarte is a Data Strategist at Practico Analytics where he has worked with over 75+ companies from 5 continents and all company stages to use data to make higher quality decisions. This includes clients such as Cornell University, Jive, Uberconference, and Circle.
These decisions helped companies lower acquisition costs, save hundreds of thousands of dollars, and reclaim wasted time. In this time, he has seen a wide range of problems that plague companies in their quest to get more value out of their data. From internal conflicts about resources to a general lack of trust in the data, there are pitfalls everywhere that companies struggle to avoid.
Ruben’s ideas and work have been featured in industry-leading blogs such ...
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