The Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers' Cash

Notes

Why This Book?

1. David S. Rose, comment on “How Many Start-ups in the US Get Seed/VC Funding per Year?” Quora, April 21, 2012, www.quora.com/Venture-Capital/How-many-start-ups-in-the-US-get-seed-VC-funding-per-year; Gust website, accessed February 8, 2014, www.gust.com.

2. Laura Montini, “Startups Saw More Seed Funding Deals in 2013,” Inc., March 13, 2014, www.inc.com/laura-montini/startups-are-finding-seed-funding-easier-to-come-by.html?cid=em01011week09day28c.

3. Fred Wilson, “Maximizing Runway Can Minimize Success,” A VC (blog), September 18, 2018, www.avc.com/a_vc/2013/09/maximizing-runway-can-minimize-success.html.

4. Mark Suster, “Why You Need to Ring the Freaking Cash Register,” Both Sides of the Table (blog), July 16, 2013, www.bothsidesofthetable.com/2013/07/16/ring-the-freaking-cash-register/.

5. Bill Joy, “Large Problem: How Big Companies Can Innovate,” Fortune, November 15, 2004, 214.

6. John Mullins, The New Business Road Test: What Entrepreneurs and Executives Should Do before Launching a Lean Start-up, 1st ed. (London: Pearson/FT Publishing, 2003) and 4th ed. (London: Pearson/FT Publishing, 2013).

7. John Mullins and Randy Komisar, Getting to Plan B: Breaking Through to a Better Business Model (Boston: Harvard Business Review Press, 2009).

Chapter 1 Craving Crowdfunding? Pandering to VCs? Groveling to Your CFO?: The Magic of Traction and the Customer-Funded Revolution

1. The Vermas' case history is based on an interview with Rakesh, Rashmi, and Rohan ...