Notes
Preface
1. Erika Anderson, “11 Quotes from Sir Richard Branson on Business, Leadership, and Passion,” Forbes, March 16, 2013, http://www.forbes.com/sites/erikaandersen/2013/03/16/11-quotes-from-sir-richard-branson-on-business-leadership-and-passion/.
Introduction
1. The term customer compelled was first used by Michael J. Lanning and Lynn Phillips to describe an organization that was driven to give customers anything and everything they want. This is usually impractical and unprofitable and does not allow the firm to focus on the customers it can best serve with superior value.
2. Just before the iPad tablet went on sale in 2010, Steve Jobs ...
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