The Cultural Dimension of Global Business, 9th Edition

Table of contents

1. Cover
2. Half Title
3. Title Page
4. Copyright Page
5. Table of Contents (1/2)
6. Table of Contents (2/2)
7. List of Figures
8. List of Photos
9. List of Tables
10. Preface
    1. What’s New in this Edition?
    2. Exploring the Relationship Between Cultural Anthropology, Its Central Concept of Culture, and the Conduct of Global Business
    3. Comparison and Cultural Self-Awareness in Global Business
    4. Building and Maintaining Relationships Through Nonverbal and Verbal Communication
    5. Understanding Global Business Processes in Cross-Cultural Perspective
11. Acknowledgments
12. 1 Cultural Anthropology and Global Business
    1. Chapter Objectives
    2. Global Business: Connections and Disruptions
    3. The Perspective of Cultural Anthropology
    4. Cultural Anthropology and the Business Sector
       1. Business Anthropology
       2. The Value of Taking Culture Into Account
    5. Anthropology’s Major Concept: Culture
       1. Culture as Process
       2. Culture Is Learned
       3. Culture Influences Biological Processes
       4. Cultural Universals Exist
          1. Economic Systems
          2. Kinship Systems
          3. Educational Systems
          4. Social Control Systems
          5. Supernatural Belief Systems
       5. Cultural Change
       6. People From All Cultures Are Ethnocentric
       7. Cultures Are Integrated Wholes
    6. Cultural Differences in Business: Challenges and Opportunities
    7. Cross-cultural Scenarios
13. 2 Applying Lenses to Understand Culture
    1. Chapter Objectives
    2. Cultural Themes
       1. Characterization
       2. Reach
       3. Transformation
       4. Relative Stability
    3. Metaphors
       1. Value Alignment
       2. Organizational Status
    4. Drawings
       1. A Method
       2. Roles
    5. Change
       1. Unforeseen Change
       2. Cyclical Change
    6. Context
       1. National Culture Differences
       2. Organizational Culture Differences
    7. Contrasting Values
       1. The Individual–collective Dimension
          1. How Individualism–collectivism Plays Out in Individual-Oriented Cultures
          2. How Individualism–collectivism Plays Out in Collective-Oriented Cultures
          3. Implications for Business
       2. The Equality–hierarchy Dimension
          1. How Equality–hierarchy Plays Out in Egalitarian Cultures
          2. How Equality–hierarchy Plays Out in Hierarchical Cultures
          3. Implications for Business
       3. The Change Orientation Dimension
          1. How Orientations to Change Play Out in Change-Embracing Cultures
          2. How Orientations to Change Play Out in Change-Fearing Cultures
          3. Implications for Business
       4. The Time Orientation Dimension (1/2)
       5. The Time Orientation Dimension (2/2)
          1. Precise Versus Loose Reckoning of Time
          2. Sequential Versus Synchronized Time
          3. How Time Orientation Plays Out
          4. Past, Present, and Future Orientations
          5. How Time Orientation Plays Out
          6. The Busyness Factor
          7. How Time Orientation Plays Out in Busy Cultures
          8. Implications for Business
    8. Conclusion
    9. Cross-cultural Scenarios
14. 3 Communicating Nonverbally Across Cultures
    1. Chapter Objectives
    2. The Nature of Nonverbal Communication
       1. Types of Nonverbal Communication
       2. Potential Pitfalls in Studying Nonverbal Communication
    3. Business Introductions
       1. Business Card Exchange
       2. Bowing
       3. Gift Giving
    4. Interactions Among Businesspeople
       1. Body Posture
       2. Gaze
       3. Hand Gestures
       4. Facial Expressions
       5. Dress
       6. Proxemics
          1. Personal Space
          2. Public Space and Work
       7. Visual Media
    5. Conclusion
    6. Cross-cultural Scenarios
15. 4 Communicating Across Cultures Using Language
    1. Chapter Objectives
    2. The Ideal of Linguistic Proficiency in Global Business
       1. Defining Language
       2. Communicate More, Misunderstand Less, Partner Better
       3. Cultural Competence Is Essential Too!
       4. Need a Reason to Learn a Foreign Language?
          1. English Language Skills Are Not Always, Or Routinely, Sufficient
          2. Language Skills Enable Relationship and Partnership Building
          3. Few Possess Both Language and Specific Technical Skills
          4. While Helpful, Interpreters Have Limits
          5. Knowing More Than One Language Improves Contextual Understanding
    3. Linguistic Diversity
       1. Spoken Languages Worldwide
       2. “What Do They Speak There?”
          1. When the Assumptions Turn Out Wrong
          2. Learning From Firsthand Experience
          3. Revisiting and Revising Our Assumptions
    4. Language and Culture
       1. The Influence of Culture On Language
          1. Culture and Business
          2. Culture and Sports
          3. Culture and Language Preservation
    5. Language and Social Context
       1. Taking Relationship Specifics Into Account
       2. Translation Issues Can Lead to Miscommunication
    6. Additional Complicating Factors
       1. Slang
       2. Euphemisms
       3. Conversational Taboos
       4. Accents
       5. Humor
    7. Information and Communication Technologies
       1. Email
       2. Text Messages
    8. Conclusion
    9. Cross-cultural Scenarios
16. 5 Negotiating Across Cultures
    1. Chapter Objectives
    2. What Is Negotiation?
       1. The Negotiation Process
       2. The Nature of Cross-Cultural Negotiation
    3. Where to Negotiate
    4. Effective Strategies for International Negotiators
       1. Avoid Cultural Cluelessness
       2. Prepare Carefully
       3. Concentrate On Long-Term Relationships, Not Short-Term Contracts
       4. Focus On the Interests Behind the Positions
       5. Avoid Overreliance On Cultural Generalizations
       6. Be Sensitive to Timing
       7. Consider Silence as a Source of Help
       8. Remain Flexible
       9. Learn to Listen, Not Just Speak
       10. Act Ethically and With Integrity
    5. The Use of Interpreters
       1. Prior to the Negotiations
       2. During the Negotiations: Communicating With Your Interpreter
       3. During the Negotiations: Communicating With Your Counterpart
       4. After the Negotiations
    6. Conclusion
    7. Cross-cultural Scenarios
17. 6 Understanding Organizational Culture
    1. Chapter Objectives
    2. What Is Organizational Culture?
       1. Organizations as a Culture
       2. Describing an Organizational Culture
       3. Explaining “What’s Going On?”
    3. Meetings as Opportunities for Collaboration and Problem Solving
       1. Meetings and National Culture Differences
       2. Meetings and Organizational Culture Differences
       3. Lessons Drawn From Meetings
    4. Decision-making Models to Advance the Work
       1. Decision Making and Cultural Differences
       2. Decision Making and Organizational Culture Differences
          1. Majority Preferred at Small Car Group
          2. 100 Percent Consensus at Saturn
          3. Leadership Driven at Opel
          4. Individual Empowerment at GM Truck Group
          5. Collaboration at GM Do Brasil
       3. Single Voice of Authority at Isuzu
       4. The Impact of Decision-Making Differences
       5. Lessons Drawn From Decision-Making Models
    5. Governing in a Chinese Family Business
       1. A Tea Restaurant in Hong Kong
       2. Lessons About Kinship and Business
    6. “Silos” Symbolizing the Lack of Integration
       1. Perceptions By the Acquired Firms
       2. Solutions for Breaking Down Silos
    7. Conclusion
    8. Cross-cultural Scenarios
18. 7 Partnering Across Cultures
    1. Chapter Objectives
    2. Partnership Basics
    3. Partnering Relationships and Problem Solving
       1. Partnering With On-Site Work Colleagues (1/2)
       2. Partnering With On-Site Work Colleagues (2/2)
          1. Lack of Shared Knowledge of “How We Work Around Here”
          2. Building Integration
          3. Lessons From the Cases
       3. The Experience of Global Virtual Partnerships
          1. Distinctions Between Local and Global Partnerships
          2. Global Virtual Partnerships
    4. Partnership Life Cycle
       1. Initiation Stage
       2. Start-up Stage
       3. Growth Stage
       4. Mature Stage
       5. Transition
    5. Partnership Process Outcomes
    6. Partnership Product Outcomes
    7. Conclusion
    8. Cross-cultural Scenarios
19. 8 Transforming Business Culture
    1. Chapter Objectives
    2. Definition of Cultural Transformation
    3. Change Unfolding
       1. Developing and Implementing a Plan for Change
       2. Data Gathering
       3. Comparing the Plan With the Stated Cultural Ideals
       4. Analyzing the Reactions to Change
       5. Moving Forward
    4. Critical Attributes of Planned Cultural Transformation
       1. Core Idea
       2. Concept of Culture
       3. Time-based Process
    5. Business Approach to Change
       1. Core Theme
       2. Culture Understood
       3. Three-stage Process Models
       4. Multi-stage Process Models
       5. Summary
    6. Anthropological Approach to Change
       1. Mechanisms of Change
          1. Invention
          2. Cultural Loss
          3. Diffusion
          4. Acculturation
       2. Acculturation Often Underlies Organizational Culture Change (1/2)
       3. Acculturation Often Underlies Organizational Culture Change (2/2)
          1. Where Are All the Anthropologists?
          2. Similarities to an Anthropological Approach
          3. Crises Often Force Change: a Manufacturing Case Study
          4. Process and Problem Solving as Core Ideas
          5. Summary
    7. Applying the Planned Cultural Transformation Process to Health Care
       1. Process
       2. Assessment of Process
    8. Conclusion
    9. Cross-cultural Scenarios
20. 9 Exploring Consumers and Users
    1. Chapter Objectives
    2. Consumer Or Customer? Oh, and What’s a User?
    3. An Anthropological Approach to Understanding Consumers and Users
       1. Methodology in Consumer Research
       2. Methodology in Design Research
    4. Interface Between Business Organizations and Consumers
       1. The Gold Star Question
       2. Difficulty Keeping Pace With Market Complexity
          1. Design District
          2. Macy’s Department Store
          3. At Home With Consumers
       3. Product Development Challenges
       4. Summary
    5. Understanding Products Holistically
       1. Coffee With an Anthropological Twist
       2. Fine Chocolate Without the Guilt
    6. Collaborative Approaches in Understanding Users
       1. A Day in the Life … and a Sportswear Opportunity Revealed
       2. A Breath of Fresh Air … Brought Inside
    7. Brand Meaning and Advertising
       1. Inspirational Characters With Compelling Stories
       2. Know Thy Consumers’ Culture
    8. When Values Are at Odds
       1. The Story Unfolds
       2. Intervention Options
    9. Conclusion
    10. Cross-cultural Scenarios
21. 10 Acting and Managing Globally
    1. Chapter Objectives
    2. Globally Oriented Firms
    3. Recruiting and Hiring
    4. Supporting Diverse Work Teams
    5. Valuing International Assignments
       1. Business Trip
       2. “Frequent Flyer” Assignments
       3. Commuter Assignments
       4. Rotational Assignments
       5. Short-term Assignments
       6. Long-term Assignments
       7. International Transfers
    6. Building Global Leadership Competencies
       1. Broad Perspective
       2. Appreciation of Alternative Viewpoints
       3. Balancing Contradictions
       4. Emotional Resilience
    7. Reimagining Global Strategy
    8. Conclusion
    9. Cross-cultural Scenarios
22. Appendix Cross-Cultural Scenario Discussions
    1. Chapter 1
    2. Chapter 2
    3. Chapter 3
    4. Chapter 4
    5. Chapter 5
    6. Chapter 6
    7. Chapter 7
    8. Chapter 8
    9. Chapter 9
    10. Chapter 10
23. Glossary (1/3)
24. Glossary (2/3)
25. Glossary (3/3)
26. References (1/3)
27. References (2/3)
28. References (3/3)
29. Index (1/3)
30. Index (2/3)
31. Index (3/3)