4 Analyze Your Content, Customers, and Context
Understand your current situation so you can plan the right change.
CHANGE BRINGS OPPORTUNITIES. ON THE OTHER HAND, CHANGE CAN BE CONFUSING.
—Michael Porter
YOU CAN’T STOP THE CHANGE, ANY MORE THAN YOU CAN STOP THE SUNS FROM SETTING.
—Shmi Skywalker
In Chapter 3, we walked through envisioning your content future. Now, let’s consider why and how to assess your content present.
Why Analyze the Current State
Never advise or decide on a content strategy without assessing the current state. Sometimes, companies question whether the assessment is necessary, especially if they are eager to make a big change or do not have much existing content. You might question the need for such analysis or, if you’re ...
Get The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business through Effective Content, Second Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
