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9Virtual Networking

Virtual networking is the new frontier. In 2006, Time magazine’s Person of the Year was not the usual politician or philanthropist. Instead, the cover simply read, “You. Yes, you. You control the Information Age. Welcome to your world.”8 The premise was that individual user-generated content is growing dramatically and rapidly influencing society. People have begun turning to the Internet for a great deal of their regular activities, including social interaction on a number of levels.

In this chapter, we’ll take a brief look at this phenomenon and then discuss how you can take advantage of it. The virtual Connect Effect can put you in touch with any number of people who share interests similar to yours. We’ll also discuss ...

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