Book description
Buyer behavior has changed the marketplace, and sellers must adapt to survive
The Collaborative Sale: Solution Selling in Today's Customer-Driven World is the definitive guide to the new reality of sales. The roles of buyers, sellers, and technology have changed, and collaboration is now the key to success on all sides. The Collaborative Sale guides sales professionals toward alignment with buyers, by helping them overcome their problems and challenges, and creating value. From building a robust opportunity pipeline and predicting future revenues to mastering the nuances of buyer conversations, the book contains the information sales professionals need to remain relevant in today's sales environment.
Buyers have become more informed and more empowered. As a result, most sellers now enter the buying process at a much later stage than the traditional norm. The rise of information access has given buyers more control over their purchases than ever before, and sellers must adapt to survive. The Collaborative Sale provides a roadmap for adapting through sales collaboration, detailing the foundations, personae, and reality of the new marketplace. The book provides insight into the new buyer thought processes, the new sales personae required for dealing with the new buyers, and how to establish and implement a dynamic sales process. Topics include:
Selling in times of economic uncertainty, broad information access, and new buyer behavior
Why collaboration is so important to the new buyers
The emergence of new sales personae - Micro-marketer, Visualizer, and Value Driver
Buyer alignment, risk mitigation, and the myth of control
Situational fluency, and the role of technology
Focused sales enablement, and buyer-aligned learning and development
Implementation and establishment of a dynamic sales process
The book describes the essential competencies for collaborative selling, and provides indispensable supplemental tools for implementation. Written by recognized authorities with insights into global markets, The Collaborative Sale: Solution Selling in Today's Customer-Driven World is the essential resource for today's sales professional.
Table of contents
- Cover Page
- Title Page
- Copyright
- Dedication
- Contents
- Foreword Dave Stein
- Preface
- Acknowledgments
- Definitions
-
Part I: Foundations of the Collaborative Sale
- Chapter 1: “The Story” and What's behind The Collaborative Sale
-
Chapter 2: Solution Selling Meets the New Buyer
- The Emergence of the New Buyer—Buyer 2.0
- The Effect of Information Access on Buyer 2.0 Behavior
- The Millennials Are Coming
- The Effect of Economic Uncertainty on Buyer 2.0 Behavior
- Buyer 2.0 versus Buyer 1.0
- Adapting to the Buyer 2.0 Paradigm
- The Relevancy of Solution Selling and the Evolution of the Collaborative Sale
- The Story (Continued)
- Chapter 3: What the New Buyers Expect: Situational Fluency
- Part II: Three Personae of the Collaborative Sale
- Part III: Making the Collaborative Sale a Reality
- Epilogue
- Afterword
- Appendix
- Contributors
- Index
Product information
- Title: The Collaborative Sale: Solution Selling in a Buyer Driven World
- Author(s):
- Release date: March 2014
- Publisher(s): Wiley
- ISBN: 9781118872420
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