Chapter 6

Wellness Depends on Healthcare, Not Sick Care

Although doctors are in the healthcare business, they spend most of their time caring for patients who are anything but healthy. What if, instead of working to make sick people healthy, Cleveland Clinic concentrated on keeping them healthy to begin with? What if it took the lead in moving America and the medical profession away from “sick care” and toward true healthcare? Don’t healthcare organizations have a responsibility to demonstrate what healthy behavior is?

America is seeing an epidemic of chronic illness—not just heart disease but cancer, diabetes, hypertension, emphysema, and a number of other conditions. These diseases are now so prevalent and so costly that they’re threatening ...

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