China is changing fast. The country has a population exceeding 1.4 billion people—nearly one-fifth of the world’s population—which is a major pool of potential customers for multinational manufacturers and retailers. Entering such a huge and complex market is particularly challenging mainly because access to updated and geographically detailed data about the country’s numerous markets is fairly limited. Updating official population census counts would be a very challenging task. However, new techniques using satellite-collected remote sensing data are a new way of monitoring population growth and expanding urbanization. Also the infamous Social Credit System, put in place a few years ago, is expected to play a big role in population ...
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