“Know before You Go”: Devising Your China Strategy
China’s market and business environment is very particular and dynamic in its essence. It welcomes all types of enterprises from different countries and with varying skills, commitment, and strategies. It can be very rewarding for many foreign businesses, especially those who conduct proper market research and craft adequate strategies to execute right from the start. China being a very diverse country with several unique market segments, it should never be seen as a single market. Even cities are divided into tier cities. While Shanghai and Beijing are considered first-tier cities, cities like Chengdu, Hangzhou, and Dalian are considered second-tier cities and a large number of small cities ...
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