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JASON MAGIDSON
Idealized Design
You’ve got to be careful if you don’t know where you’re going because you might not get there.
—Yogi Berra
Idealized Design of the Academy of Vocal Arts
In 1997, the management of the Academy of Vocal Arts (AVA), a small, premier opera training school based in Philadelphia, decided to engage the entire organization in an idealized redesign of the institution. There was no crisis, only a desire to make it the best opera school in the world.
At the time, a few things were holding AVA back. Bold ideas were being discussed, but not widely, so they were not getting the support required for implementation. There was ...
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