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CHRIS ERTEL, KATHERINE FULTON, AND DIANA SCEARCE
Scenario Thinking
Futurism is the art of reperception. It means that life will change, must change, and has changed, and it suggests how and why. It shows that old perceptions have lost their validity, while new ones are possible.
—Bruce Sterling
Real-Life Story
Herman Miller, the office furniture maker, is one of the most influential U.S. design firms of the past half-century. In late 2000, members of the company’s Future Insight Group worked with Global Business Network, a consultancy specializing in long-term thinking, to develop a set of scenarios on the future of work and the workplace. ...
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