Acknowledgements
We would like to thank our corporate clients, colleagues and friends who have worked with us over recent years, tirelessly striving for improved business value through category management. You have been the inspiration for this handbook.
We would also like to acknowledge the students at our five Cordie study centres who have studied both the good (and the bad) aspects of category management as part of their ongoing professional development. This handbook is for you.
Our final words of gratitude go to Samantha Wheeler and Ruth Paskins for their patience in assisting us with this labour of love and to Al O’Reilly, Tracey Webster and the rest of the Cordie team for their enduring support with our training services.
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