Activity 16Macroenvironmental analysis (STEEPLE)
Overview
‘STEEPLE’ is a mnemonic representing the macroenvironmental factors that need to be considered when analysing a category. It is a framework for review particularly in relation to strategic planning, market positioning or category development.
Each of the letters within the ‘STEEPLE’ framework represents a different factor within the external environment (i.e. sociocultural, technological, economic, ecological, political, legislative and ethical) that, although beyond the organisation’s direct control, is still an influence upon its activities.
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