Activity 13Situational analysis (STP)
Overview
Dr Fred Fosmire, an American academic with a thriving consulting practice, was the first to coin the problem-solving term STP in the 1960s. He is widely acknowledged as the progenitor of this technique. STP is a three-letter acronym which stands for situation, target, proposal. It is sometimes confused with the marketing STP process which stands for segmentation, targeting, positioning.
STP is a popular consulting technique used to gauge understanding of client issues, agree potential targets and develop a range of proposals. Fosmire argued that in order to effectively ...
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