Activity 11Key supplier profile
Overview
The purpose of the key supplier profile is to review each of the main suppliers operating within the supply markets that are aligned with the category. It is a deep analysis of both incumbent and prospective suppliers, and in particular an evaluation of the main players that might impact upon capacity or pricing conditions.
This profile is complementary to the category profile (Activity 9) and is an activity that is commonly undertaken in parallel. Each main supplier is researched in detail so that an understanding of its capabilities and market power can be assessed, ...
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