Activity 6Communication plan
Overview
A communication plan is a popular way of developing a schedule of proactive communications for a category project. It formally defines who should be given specific information, when it should be delivered and what communication channels should be used to convey key messages. The plan may also be the repository of the category project glossary and approved channel templates, such as ‘team briefs’ and ‘executive reports’.
It should be noted that the term ‘communication plan’ can be confused with ‘communications planning’, which is an integral part of the marketing communications ...
Get The Category Management Handbook now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
